The 58% line: five takeaways the EU sweep

Different rules, same exam. A listing that fails a GPSR sweep would fail under the MDR as well.

 35

online platforms
screened
1,700+
products checked
May–July 2026
58%
fully compliant
the pass mark
560
corrective orders
published September
01
Fact

They checked the page, not the product

Inspectors opened the listing and looked for three things: who made it, who is responsible inside the EU, and how the unit can be traced. All 42% of failures came down to missing or mismatched information.

Legal basis: Regulation (EU) 2023/988 (GPSR), directly applicable in all 27 member states since 13 December 2024.

02
What changed

Three shifts, all about people and information

Directive became regulation — one rulebook, no national transposition. Platforms entered the chain — a regulatory contact point must be registered in Safety Gate, and takedown orders executed within two working days. Own-branding makes you the manufacturer — reselling under your own label changes your legal identity.

03
Key point

Devices are out of scope — the exam is identical

Article 2 of the GPSR excludes medical devices, which fall under the MDR/IVDR. Yet each of the four checks has a precise MDR anchor:

What inspectors verified MDR anchor
Manufacturer name, address, electronic contact Annex I, 23.4; EUDAMED actor registration (SRN)
A responsible person established in the EU Article 11 authorised representative — name and address on label, IFU or website
Product identification (model / lot / serial) UDI-DI and Basic UDI-DI, entered into EUDAMED
Warnings and safety information Annex I, 23.4 — in the official language of the member state of sale

The same four items must be delivered twice for a device: once printed on the product, once recorded in EUDAMED and the platform back end.

04
Risk

A certificate answers "is it safe", not "who do we call"

CE marks cover specific directives; an MDR certificate does not prove that you appointed an authorised representative, assigned a UDI, registered in EUDAMED or prepared multilingual labelling.

Cheap representative services fail on sight, usually missing all four: a written mandate, custody of the technical file, response to enquiries, and uniqueness. Where one address hosts a thousand clients, one failure drags them all down.

05
Timing

Sweeps are random. Registration is not.

The four EUDAMED modules become mandatory on 28 May 2026; legacy-device backfill works back from 28 November 2026, with submission by 26 November at the latest. Whether you get inspected is luck; whether you are registered is a record.